nodoka

Break up with your loofah.

A long nylon wash cloth from Japan. Scrubs like it means it, reaches your whole back, and dries before lunch.

Pick your color: Tomato

From $30. First batch ships in Utah.

A Tomato Nodoka cloth hanging from a bar

Made
in
Japan

Dries in hours✦Lasts months✦Made in Japan✦Reaches your back✦Machine washable✦ Dries in hours✦Lasts months✦Made in Japan✦Reaches your back✦Machine washable✦

Your loofah is gross. Someone had to say it.

A sad, soggy loofah

Soaked

Damp

Now9am

7 am1 pm7 pm

Both hung right after a 7 am shower. Illustration.

Dries before lunch

Thin and open, so water drains right out. Hang it and forget it.

Reaches your whole back

About three feet long. Grab both ends and get every spot.

Scrubs like it means it

A crinkly weave that buffs away dead skin. You'll feel the difference.

In Japan, every shower has one.

These cloths are a drugstore staple there. Ours are made in Japan too, by [MAKER] in [REGION].

Nodoka means the calm of a lazy, sunny afternoon. Which is how your back will feel.

How it works

1

Wet it. Add soap.

2

Scrunch it into a lather.

3

Grab both ends. Get your back.

4

Rinse, hang, done.

A Tomato Nodoka cloth

$30

Cheaper than a year of loofahs.

Color: Tomato

One cloth, your new everyday.

Reserve one for $30

Or subscribe for a fresh one every six months. Cancel anytime.

Questions

Is it scratchy?

It has grip when dry and softens once wet. Go easy on sensitive spots.

How long does one last?

About six months. Toss it in the wash now and then.

When does it ship?

We're making the first batch now, starting in Utah.

Early
list
price

Get in on the first batch.

Small first run. Early list gets first dibs and a better price.